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Apollo.io vs Brevo (ex-Sendinblue)

Listed pricing, limits and features side by side. We don't score or rank providers. Confirm current prices on each provider's site.

Apollo.io

sending platform

All-in-one sales intelligence and engagement platform with a 275M+ contact database, email sequencing, and built-in warmup for prospecting at scale.

Brevo (ex-Sendinblue)

sending platform

Brevo is an all-in-one digital marketing platform that offers email marketing, automation, SMS, and transactional email services. It focuses on scalability and affordability for businesses of all sizes looking to centralize their communication channels.

MetricApollo.ioBrevo (ex-Sendinblue)
Daily Send Limit400300
Listed Starting Price$59—
Billingmonthlymonthly
Inbox RotationNoNo
DNS Setup Difficultymediummedium

Apollo.io

Pros
Best lead database in the market
Free plan very generous
All-in-one prospecting + sending
Strong integrations
Cons
Data quality varies by region
Complex UI for beginners
Deliverability not as strong as dedicated senders
Credits system confusing
Best for: Prospecting + outreach in one platform

Brevo (ex-Sendinblue)

Pros
Competitive pricing model based on volume rather than contacts
powerful marketing automation workflows
robust transactional email API
Cons
Steeper learning curve for advanced features
limited template design flexibility
stricter sender verification and account approval processes
Best for: Small to medium-sized businesses and e-commerce stores looking for an integrated marketing and transactional email solution.

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